Nobuaki Sato 
Tokyo — January 15, 2026 — Lei announces the launch of KUON, a new scented grooming line created as a small daily ritual for life’s transitions—after work, after training, before meeting others, and in the brief moments in between.
In Japanese aesthetics, there is a concept called “Ma (間)”: the interval—the pause between one action and the next. Lei believes those in-between moments are where we quietly regain clarity. KUON was created for that purpose: to help you reset through scent, and return to the day with quiet composure.
KUON launches with two products:
A New Kind of Grooming: Scent for the In-Between Moment
We shift our mindset many times a day—closing a laptop, rinsing off sweat, changing gears before an evening out. KUON turns those ordinary moments into something intentional: a simple act of washing that feels like a clean break, a return to center.
It is not about dramatic transformation. It’s about subtle, steady renewal—through fragrance, texture, and the clean feeling that lingers after.
About the Scent: KUON
KUON is a refined fragrance that opens with brightness and settles into depth—light, yet layered; crisp, yet comforting.
The Shape of the Scent
A refined fragrance that marries lightness with depth. It captures the very instant when light bursts into being. A luminous opening of fresh bergamot and sparkling citrus melts gradually into a veil of sheer, translucent florals, unfolding with quiet depth. As it settles, soft woody nuances and a gentle musk accord envelop the composition in a serene, lingering clarity — a purity that resonates long after the scent fades.
Products
●KUON Perfumed Moisturizing Shampoo
Cleanse, condition, and reset—one step.
KUON Perfumed Moisturizing Shampoo is a conditioning formula designed to complete your hair routine in a single wash. With a gentle cleansing base, it removes what you don’t need while preserving essential moisture—leaving hair smooth, manageable, and comfortable at the scalp.
As the steam rises, KUON fills the bathroom with a layered scent that feels calm and crisp. A daily wash becomes a quiet moment of renewal.
A clean finish, with a lingering trail.
KUON Perfumed Liquid Soap cleanses thoroughly without stripping the skin. Blending moisturizing ingredients with plant-derived components, it leaves hands and body feeling soft, hydrated, and refreshed.
After rinsing, KUON’s bright citrus and clear florals remain gently present, followed by soft woods and musk—like a faint afterimage of light, lingering on the skin.
Usage Scene
KUON is designed for the natural rhythm of the day:
- Before the workday begins—an intentional start
- After work—an unspoken reset
- After the gym or training—clean, calm, and grounded
- Before meeting someone—freshness with composure
With each use, stillness gains shape. Motion gives birth to stillness—and stillness, in turn, calls the next motion. Within that cycle, you return to your own axis.